La Mer

As Social Creative at La Mer, I was uniquely responsible for concepting, storyboarding, and directing monthly shoots for the brand’s organic social platforms.

Flat Lays

The Lip Treatment

Social content to support the biggest product launch of 2025

Florals

Early spring teasers. Art direction by me in collaboration with Taylor Augustine (@looseleaft)

Product Abundance

Lush, seasonal product displays

ASMR

The sounds of La Mer

Creator Collaborations

Commissioned work from a rotation of creators who work in a variety of mediums, from 3D animation to pasta dough. Concepts are driven by my direction, in collaboration with the artist.

@sibatable

Animation by Aidan Chavez

Evergreen

Mindfulness meets skincare. Creative direction by Nicole Argento and Grace Millar. Post production led by me.

Tessa Thompson x La Mer

Actor Tessa Thompson getting ready for the 2025 Met Gala. Concept through execution led by me.