As Social Creative at La Mer, I am uniquely responsible for concepting, storyboarding, and directing monthly shoots for the brand’s organic social platforms.

Early spring teasers featuring a muted, moody floral palette and “budding” mini La Mer product motifs. These videos are meant to capture the quiet optimism of the season’s first signs of renewal.

Product Abundance

Lush, seasonal product displays. This low-lift concept drives high engagement, with our most successful iteration currently exceeding 126k views.

Creator Collaborations

Our team commissions a rotation of artists and creators who work in a variety of mediums, from 3D animation to pasta dough. Concepts are driven by my direction in collaboration with the artist.

A unique opportunity to film actor Tessa Thompson as she got ready for the 2025 Met Gala. Concept through execution led by me.